"Don't Get Hit by the Pitch: How Advisors Manipulate You" - WSJ Free Feature

In one of my earlier posts, I wrote some of my thoughts on this. Not to flatter myself too much, I think it's critically important for an advisor to make it clear, and in a very truthful way, that his practice is built around trying to deliver excellent, extremely competent service, and not around his love of salesmanship and heavily-commissioned investment "stuff".  Of course, no advisor will ever come right out and tell you that he lives to sell. My post was titled "Beware the 'Hot Stocks' Syndrome!" It is Here.

The WSJ article: Getting Going - WSJ.com